When something is pushed far enough, it becomes original again. It is an idea that rings true around the globe.
True to the name, we continue the message of ‘Original is never finished’. Now with the help of a new set of creators — Eason Chan, Chen Man, Meng Jia, Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti — and new cultural contexts, scenes from our original film are reimagined, their way, with a new take on the iconic Frank Sinatra track. Proving once more that #ORIGINALis never finished.
Agency: Johannes Leonardo
Creative Directors: Wes Phelan, Matt Edwards, Ferdi Verderi
Copywriter: Jeph Burton
Art Director: Hunter Hampton
Producers: Dustin Grant, Stine Moisen