Mercedes Benz – Burning Desire


Shot by renowned Swedish director Christian Larson, the new Spring/Summer 2017 fashion campaign features style rebels and partners, the English musician Eliot Sumner, and the German model Lucie Von Alten – both dressed from London based designer David Koma. In the spotlight is the rebel of the Mercedes-Benz family, the CLA. The eye-catching sporty design of the four-door-coupé has been further enhanced by the strength of desire that burns between Eliot Sumner and Lucie Von Alten. Both powerful individualists, they share with the CLA a rebellious urge to stand out from the crowd. More about the new Mercedes-Benz Fashion Campaign on

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